Sales Literature & Web Copy

Effective sales literature or web copy must be inspirational. Nobody wants a sales document which reads like a balance sheet or a telephone directory, though that is all too often the case. Fortunately, our distinctive copy shows the reader exactly who you are and what you do in exciting, engaging ways.

Effective Selling is More than Just Listing Facts

Sales necessarily deals in facts but engaging sales copy projects a positive image for every product or service. For any kind of sales literature to be effective, it should actively sell your products, not just list them. Our sales copy brings your product or service to life in the customer’s imagination. We give your sales benefits positive and personal appeal, so the prospect wants to read on.

The Copy on your Website is your Corporate voice

We construct web copy to meet your specific requirements. Just send us a few notes about your organisation and we’ll polish them into keyword-rich web content. A few edits later and your website or blog will contain several hundred lines that tell the world what you’re all about, using language perfectly suited to your target audience. Every company has its ideal audience and needs to address them using precisely the right ‘voice’ – the style of expression best suited to their attitudes and experience. A middle-aged lawyer will best respond to a very different ‘voice’ than a working mother in her twenties, for example.

We Give Personality to your Web Copy

Far too many content writers assume that the same voice – namely, theirs – is suitable for every target audience. It isn’t. That’s why we tailor the vocabulary and style of all our web content to have maximum impact on your  intended audience. Every word is an arrow selected to drive your message home.

Many successful companies struggle to express their unique vision via the written word. This is because their goals, values and procedures first need liberating from the ‘hidden organisation’ – the subliminal core of any business that is seldom considered, let alone articulated – before we can describe them. When creating copy for a company website, we first identify your ‘hidden organisation’ via interviews and basic research. Once the ‘hidden organisation’ has been mapped, we use this priceless knowledge to articulate a new and expanded vision of your business on your website and social media.

On a Crowded Internet, You have Six Seconds to Grab a Surfer’s Attention

SEO writing is a complex skill to master. You want to attract maximum traffic to your website without saturating your pages with clunky and obtrusive keywords. Titles, Headlines, Subtitles, Meta titles, links and textual content all have to contain the relevant keywords without detracting from the user experience. Fortunately, we are experts at harmonising the best keywords with compelling and readable content. Our SEO web copy contains 5-7% keywords yet never resorts to heavy-handed ‘Keyword Stuffing’.

Don’t delay, if you need our services call us immediately for a quote on 01625 879508.