Refreshing your Brand – a comprehensive approach to the way your customers see you, using NLP
In sum, we adjust the brand identities of successful SMEs so they can break into new markets and do business with different types of clients. To do this, we apply various techniques and strategies across a wide range of media channels, with a special focus on business to business communications.
Developing a Brand Strategy
We help you identify your audience and then work out a distinctive narrative to convey your unique message. This provides the platform on which to develop the right voice and tone for your web copy and social media content. We also develop a blog strategy so that stories and articles consistently reflect your brand and USP.
Our six-point plan for Brand Development:
1. Define your audience. 2. Define your statement. 3. Summarize – succinctly and powerfully – what you want to say. 4. Write a detailed background to your brand, giving it personality and gravitas. 5. Ensure your message is consistent on all communications channels and branding strategy. 6. Create flexible strategies to develop ongoing customer engagement with your brand.
We have been extremely successful in creating and adjusting public perceptions of various business brands. We focus on business-to-business communications for successful SMEs in ‘unfashionable’ industries who need to adjust or upgrade their public image. We also help SMEs market dynamic niche products and services in public and business spaces.
Our Total Brand Reboot
Casagua Brand Development will undertake an overall review of your company’s website and social media communications in order to determine the present condition of your corporate brand. This knowledge allows us to re-engineer and reposition your corporate brand on terms more favourable to your ambitions.
With extensive experience of the commercial world, we tailor social media posts and articles for a wide variety of needs. We are also happy to help with business letters including sales correspondence, trade\personal disputes and internal memos. We create a unique voice for every piece of corporate writing, ensuring it hits your intended audience with the accuracy of a laser-guided missile.
For Press Releases, Business Letters & Sales Scripts – click here.
A Blog can be the Most Powerful Weapon in your Marketing Arsenal
Often overlooked, blogs are now the principal online voice of many organisations. It is easy to see why. A well-written blog continually updated with the latest news is a great way to maintain relations with customers and clients. It creates a strong, consistent presence on the Internet, keeping hit-rates high. And every blog post can be instantly replicated across Twitter and other digital media.
Of course, a major problem for many businesses is simply finding the time to maintain a blog. This is where we come in. Our writers can craft punchy, readable blog posts from the sparsest materials. In our hands, a memo or text from your production manager becomes a three-hundred word post bursting with wit, style and vital information.
Our Mission is to Make your Organisation appear Professional, Competent and Distinctive
Whatever its size or focus of interest, every organisation has its own unique voice. Whether developing your sales literature or web copy, we pride ourselves on helping you find the right stylistic tone as well as helping you articulate the exact information you want to convey.
Our eight page Standard Report is the only fixed-fee corporate service we offer. For £200 a client gets a complete audit of their website and other promotional communications, outlining any problems that exist and making detailed recommendations about how these might be rectified. While this work typically focuses on your textual content and its presentation, our Standard Report also outlines the various strategies required to take a business to the next level. Having glimpsed their Promised Land and learned how to reach it, many clients subsequently avail themselves of our bespoke corporate services (listed below) either singly or in combination.
