In the ever-evolving landscape of marketing, understanding your audience’s emotional triggers is paramount. For many brands, the elusive Gen Z demographic (those born roughly between 1997 and 2012) presents a unique challenge. They’re digital natives, socially conscious, and often sceptical of traditional advertising. But there’s a fascinating psychological lever that can open doors: nostalgia. And …
Continue reading “Timeless Cool: How to Market Nostalgia to Gen Z Men with NLP-charged Copy”